ed adams


code fiddler
web/ux designer
Motion artist
Ed Adams: Creative Direction, Design, and Illustration logo
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Emergen-C is a brand of dietary supplements known primarily for its fizzy Vitamin C drink mix. We won all of Emergen-C's digital business including the digital brand overhaul and redesign of their website. I handled the UX / Information Architecture and all main page template designs which were then used for all subsequent pages by the team.
Creative Director
Ed Adams
Joey Tutalo
Revolution Digital
Bronze, Social
MMA Smarties, 2020
emergenc.com website on a laptop and iphone

ux + information architecture

I developed the site's overall organization and flow based on new brand standards, product line expansion, the addition of recipes, eCommerce integration with WorldPantry, and the need to integrate with targeted ad and social campaigns. In order to work with Pfizer's internal (overseas) development teams, as well as multiple layers of US-based corporate stakeholders, the need for a thorough IA document as a single point of reference was essential.
emergenc.com site flow chartemergenc.com mobile wireframes
emergenc.com style guide of typography, buttons, form elements

a complete design overhaul

When we started working with Emergen-C, they were stuck in a world of clashing colors and cringeworthy googly-eyed oranges that never positioned the brand as a healthy, reliable, or high-quality lifestyle product. We took cues from their latest commercial and extracted a digital brand system that was integrated throughout the site—including typefaces, videos, product, and lifestyle imagery. Note: the current live site as of 2020 is not the site we designed.
emergenc.com before and after comparison
emergenc.com desktop siteemergenc.com mobile site

behold, more work:

Ed Adams is a hands-on Creative Director, designer, illustrator, and motion graphics artist hailing from the highlands of New Jersey. All work and content is Copyright © 2024 Ed Adams and their respective brands.