ed adams

CREATIVE DIRECTOR +

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Ed Adams: Creative Direction, Design, and Illustration logo
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Stretch Arm Strong

Stretch Arm Strong is a world-renowned hardcore band that formed in South Carolina in 1992. Having been a fan since 1999—after the release of their album 'Rituals of Life'—it was a privilege to be asked to design a limited edition t-shirt for their reunion show at Furnace Fest in 2021.
Creative Director
Ed Adams
illustrator
Ed Adams
band
Stretch Arm Strong
event
Furnace Fest

the inspiration

When the band asked me to design the shirt, we quickly landed on a concept to pay homage to the 1985 'Walk Together, Rock Together' design from the seminal hardcore band, 7 Seconds.
Comparison of the original 1985 7 Seconds design and the 2021 Stretch Arm Strong design
comparison of 1985 7 seconds tshirt and 2021 Stretch Arm Strong shirt

the process

I used a combination of ProCreate (for illustration) and Adobe Photoshop (for type and file prep) to create the design. Starting with reference images of the band members, I worked them all into a composition that captured both the spirit of the 1985 7 Seconds design and—hopefully—the energy of a 2021 Stretch Arm Strong show.
stretch arm strong sketch in ProCreate app on an ipad

the result

The good people at Image Ink SC did an incredible job on the final printing. Discharge printed in yellow on a soft vintage black tee to stay on theme with the design's roots.
stretch arm strong silkscreen frame
stretch arm strong pile of tshirts
close up detail of stretch arm strong t shirt design

the response

At the 2021 Furnace Fest in Birmingham, AL, people waited on an hour-long line for merch — it seems they were pretty stoked about a Stretch Arm Strong reunion. My design turned out to be the band's second-best seller and sold out before the day's end.
stretch arm strong instagram story
stretch arm strong instagram story
stretch arm strong instagram story
stretch arm strong instagram story
stretch arm strong instagram story
stretch arm strong instagram story
stretch arm strong instagram story
stretch arm strong instagram story

behold, more work:

Ed Adams is a hands-on Creative Director, designer, illustrator, and motion graphics artist hailing from the highlands of New Jersey. All work and content is Copyright © 2024 Ed Adams and their respective brands.
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