ed adams


code fiddler
web/ux designer
Motion artist
Ed Adams: Creative Direction, Design, and Illustration logo
EA monogram logo

evian us open

Evian® natural spring water has been a proud partner of the US Open for over 30 years. To enhance the on-site promotions for the event, I lead and created the digital and social media activations that amplified participation for both US Open attendees and evian's social followers.
Creative Director
Ed Adams
art director
DeAnna Stephan
Gary Gimelfarb
Revolution Digital
Evian US Open bottle in a woman's hand looking down at pink tennis balls and fresh cut grass
The oversize hoodie/ball images were all shot in-camera using precise measurements for camera distance, height, and focal length for consistency — enabling a highly simplified process in post without concern for model positioning, hand positioning, or lighting inconsistencies.

The 'Evian Oversize' campaign encourages consumers to see the world through a more youthful perspective

woman holding evian fan and giant tennis racquetoversize evian bottle forced perspectivewoman leaning on giant evian bottle at the us open
arthur ashe stadium jumbotron with evian photobooth ad

behold, more work:

Ed Adams is a hands-on Creative Director, designer, illustrator, and motion graphics artist hailing from the highlands of New Jersey. All work and content is Copyright © 2024 Ed Adams and their respective brands.